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What's up now? Here's Big Mouth again, with another unstoppable rant. Something to do with design, apparently. Design? Pah. Anti-design more like. It makes me livid! Really, it's just…let me pull up my barstool and tell you. It must have happened to you: the supposedly semi-punched line on a carton, which is supposed to tear neatly with a single tug. The cap on the carton with foil beneath but the tab to pull it off is about 2 mm long and breaks off. The pull out carton 'lip' that actually spurts milk or fruit juice onto the floor or down your sleeve when you try to pick it up to pour. In Spain insult is added to injury with the printed legend “Abre Facíl” (easy opening) adorning the silly plastic tops. Abre facíl my backside! “Abre facíl” has come to mean “flaming stupid” to me. These are the infernal meddlesome items that some imbecile in marketing has decided will make a standard product look a tiny bit different, without reference to 1. A designer, or 2. Common sense. I mean, how hard can it be to design a carton opening that works well? Or a ring-pull? I have nothing against ring-pulls. Just an ordinary ring-pull; a bit of metal with flexibility but strength, shaped to help you open the can, without messing about with a can-opener? So there I am getting ready for a beans-on-toast supper and the ruddy ring-pull is impossible to lift: I have to get a knife out if I don't want to split my nails. When I do get the ring up, the lid doesn't want to pull off: I yank at the bloody thing and get beans all over my shirt and a cut thumb. Trivial? Yes. But mostly stupid: stupid because they could so easily work. There are millions of trivial things we use unthinkingly every day (toothbrushes with no cap, mobiles with minute buttons a spider would find too small, un-cleanable shavers, remote controls that have to be at exactly the right angle and distance, TVs with no off button, computer mice with no centre button, etc., etc., etc.) that are supposed to make our lives easier and don't. Interestingly some of the really annoying 'abre facíls' here in Spain seem to be an equal but opposite match for their British equivalents. Is this a symptom of some significant cultural difference? Here are a few examples:
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